Featured · Salesforce Ben
Marketing Cloud Data Views: 10 Data Views You Should Know
A tour of the system data views behind Marketing Cloud's tracking — what each one holds, and the reporting questions each can actually answer.
Writing
Notes on Marketing Cloud, data, and building things
I write when something takes me longer to figure out than it should have. Some of these were published elsewhere — Salesforce Ben, Medium, SFMC Stack — and link out to the original.
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Salesforce Ben
Marketing Cloud Data Views: 10 Data Views You Should Know
A tour of the system data views behind Marketing Cloud's tracking — what each one holds, and the reporting questions each can actually answer.
Medium
The Importance of Data Management and Privacy in Salesforce Marketing Cloud
Why data management and privacy decisions in Marketing Cloud are architecture decisions, not an afterthought bolted on before go-live.
Medium
Best Practices for Implementation and Usage of Salesforce Marketing Cloud
Practical habits that keep a Marketing Cloud implementation maintainable after the launch team moves on.
SFMC Stack
Challenges and Solutions in Implementing Salesforce Marketing Cloud
The recurring obstacles in Marketing Cloud implementations — data, integration, and expectation shaped — and how to get around them.
New long-form pieces land here roughly every month or two.