Now
What has my attention
Last updated 22 September 2026.
A short snapshot of what has my attention right now. I update this page when things genuinely change, not on a schedule.
Marketing Cloud architecture
Contact models, consent and preference design, and the integration patterns that keep Marketing Cloud and CRM honest with each other.
Customer data
Data Cloud work: modeling, identity resolution, and the questions worth answering before a segment gets activated anywhere.
Product engineering at Emlyt
Leading Emlyt end to end — product direction, development, sales, and marketing for an AI voice and chat automation product.
Writing
Working through a queue of technical drafts, aiming for one solid article every month or two rather than a stream of thin posts.
Away from the screen
Piano practice, and poetry that mostly stays in the notebook.
If any of that overlaps with what you're doing, say hello.