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Dhavan Singhal
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Marketing Cloud Engagement

Best Practices for Implementation and Usage of Salesforce Marketing Cloud

Marketing Cloud Engagement

Practical habits that keep a Marketing Cloud implementation maintainable after the launch team moves on.

  • Implementation
  • Delivery
  • Best practices

Most Marketing Cloud accounts I inherit are not badly built. They are built by several people who each had a reasonable convention.

This one collects the conventions that hold up — naming, folder structure, data extension design, and the small amount of documentation that is worth the effort.

Published on Medium in 2023.

Read on Medium

Originally published by Medium (2023). The full text stays with the publisher.

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