Marketing Cloud Engagement
Marketing Cloud Data Views: 10 Data Views You Should Know
Marketing Cloud Engagement
A tour of the system data views behind Marketing Cloud's tracking — what each one holds, and the reporting questions each can actually answer.
- Data Views
- SQL
- Reporting
Data views are the part of Marketing Cloud most people meet late and then use constantly. They are not documented anywhere in the UI, so the first time you need send-level detail you end up guessing at column names.
I wrote this as the reference I wanted when I started: which views exist, what lives in each, and which questions they can and cannot answer on their own.
Published on Salesforce Ben. The full article lives there.
Read on Salesforce BenOriginally published by Salesforce Ben (2023-06-02). The full text stays with the publisher.