Architecture
The Importance of Data Management and Privacy in Salesforce Marketing Cloud
Marketing Cloud Engagement
Why data management and privacy decisions in Marketing Cloud are architecture decisions, not an afterthought bolted on before go-live.
- Data management
- Privacy
- Consent
Privacy work tends to arrive as a compliance checklist near the end of a project, when the data model is already fixed. That is the expensive order to do it in.
This piece argues for treating retention, consent, and data minimisation as part of the model itself.
Published on Medium in 2023.
Read on MediumOriginally published by Medium (2023). The full text stays with the publisher.