Series · 10 notes

Marketing Cloud Next, explained simply

Short notes on the newer Marketing Cloud — what the names mean, the order setup wants to happen in, and what each feature does without the product language. Written from the current Salesforce documentation and the public quick-start guides, in ordinary English.

Need the current settings, tab by tab? Open the Marketing Cloud Next Docs.

Editions and screens move between releases. Where something is likely to shift, the note says so rather than pretending to be permanent.

2 notes

Getting started

What Marketing Cloud Next actually is, and the first things you switch on.

What Marketing Cloud Next Actually Is
The First Setup Steps, In Order

Open getting started

2 notes

Data and consent

Data Kits, identity resolution, and where consent lives now.

Data Kits, and Why They Come First
Where Consent Lives in Marketing Cloud Next

Open data and consent

2 notes

Audiences

Building segments on unified data, and letting AI draft them.

Segments Instead of SQL
Letting AI Draft the Segment

2 notes

Automation

Flow Builder, journeys, and deciding where the logic belongs.

Flow Builder or Journey Builder?
Event-Triggered Sends Without a Journey

Open automation

2 notes

Content and AI

Campaigns, the agents that draft things, and the Einstein settings.

Campaigns, Briefs, and the Campaign Agent
Which Einstein Settings Are Worth Enabling

Open content and ai