Skip to content
Marketing Cloud Next series

Marketing Cloud Next

Content and AI

Most of the AI in Next is optional and off by default. Here is what each piece does in ordinary language, and when it earns its place.

Campaigns, Briefs, and the Campaign Agent

Next-gen campaigns hold assets, automations and journeys together — and an agent will draft the brief and the copy if you let it.

Marketing Cloud NextCampaignsAgentforceContent

Which Einstein Settings Are Worth Enabling

Send time optimisation, metrics guard, engagement scoring and frequency — what each does and which edition has it.

Marketing Cloud NextEinsteinAIReporting