Segments Instead of SQL
How audience building works on unified Data 360 data, and what an Engagement person has to unlearn.
Marketing Cloud NextSegmentsData 360Audiences
Marketing Cloud Next
Audiences
Segments replace the SQL-and-filter habit. The mental shift is smaller than people fear, but it is a real shift.
Letting AI Draft the Segment
Segment Creation drafts an audience from a prompt. Useful as a starting point, not as an approval.
Marketing Cloud NextAgentforceSegmentsAI
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