Required email settings
Reply handling, consent defaults and bot filtering.
Last checked against Spring '26 · 1 Oct 2026
After the domain, a few settings shape how email behaves once it is sent.
- Reply handling: decide where replies go and which opt-out keywords are honoured.
- Consent defaults: which subscription a send checks before it goes out.
- Non-human activity filtering: keeps bot opens and clicks out of your engagement numbers.
Turn on bot filtering before your first real send, so early reports are not inflated.