Emlyt

What it is

Emlyt is an AI voice and chat automation product. My role is Product Lead, which in a small team means the boundary between product direction and implementation is thin — I work on both, and on the sales and marketing side as well.

What I own

Product direction: deciding what gets built, what gets postponed, and what we deliberately do not do.

Architecture and engineering: system design and hands-on development across the stack, with integrations into CRM and marketing platforms.

Go-to-market: sales conversations, positioning, and the marketing that follows from them.

What it has taught me

Owning discovery and delivery at the same time changes how you scope things. When you are also the person who has to explain a feature to a prospect, you stop shipping features that need a paragraph of explanation.

Conversational automation is unforgiving about data. A voice agent reads back whatever your customer record says, so identity and consent problems that a batch email would quietly hide become audible immediately.